6. App Store Redesign
iOS 11 brings the first total redesign of the App Store since the App Store launched, 9 years ago. You can see what it looks like in the screenshots below. The design language is similar to that of Apple Music, with big and bold titles, large images, and a lot of horizontal swiping between sections.
Apple is also introducing a new Today app that could be a great way for user to find new apps and games every single day. Apple will be featuring apps with rich media like videos and stories. There’s also a new App of the Day and Game of the Day sections.
Apps and Games now have their own tabs. App Store will also feature in-app purchases directly in the tabs. The detailed app view is also redesigned.